Resources and Guidelines for Visual Communication

These resources and guidelines are designed to help you apply Coursera’s visual brand effectively and consistently.

Wordmark

Our logos are distinct, bold, and give focus to our company name and offerings. Please use them as directed and choose only the files appropriate for your intended application.

Block Version

Is there anything you want to say about how this logo should and should not be used? If not, I will remove this text.
This file can be downloaded from:
mediaphotoshoplogo_1000x1000.psd

Standards

The Block Version logo should be resized to 860px x 860px and background set as transparent

Named Version

Is there anything you want to say about how this logo should or should not be used? If not, I will remove this text.
This file can be downloaded from:
mediaphotoshoplogo_title.psd

Standards

The Named Version logo should be resized to AAApx x BBBpx and background set as transparent

Symbol

Our symbol is our “”. It is the first letter in our brand name—and our logo—and a signature graphical element in our visual design system. Our symbol is for internal use only.

Colors

Our primary palette includes blue, green, and gray. Purposeful use of these colors creates consistency across our brand experience and reinforces trust and familiarity. These colors are additionally used across marketing and product to lead users to CTAs, create negative space, and designate focal points for our visuals.

Standard
Color Codes

Web: #34b2e6
RGB: 52 178 230

Light
Color Codes

Web: #76e4ff
RGB: 118 228 255

Dark
Color Codes

Web: #0082b6
RGB: 0 130 180

Standard
Color Codes

Web: #acc902
RGB: 172 201 2

Light
Color Codes

Web: #e1fc4e
RGB: 225 252 78

Dark
Color Codes

Web: #789800
RGB: 120 152 0

Standard
Color Codes

Web: #696969
RGB: 105 105 105

Light
Color Codes

Web: #979797
RGB: 151 151 151

Dark
Color Codes

Web: #3e3e3e
RGB: 62 62 62

Typography

Lato is our primary typeface throughout marketing, web, and product. Maintaining typographical consistency ensures familiar and accessible experiences for our users.

Characters

ABCĆDEFGHIJKLMNOPQRSŠTUVWXYZŽabcćdefgh
ijklmnopqrsštuvwxyzž1234567890‘?’“!”(%)[#]{@}/&<- +÷×=>®©$€£¥¢:;,.*
Context
Logo Tagline

eLearning Solutions for the Cannabis Industry
That Actually Work!
Lato Italic
13 pt / 17 px

Body Text

The cow jumped over the moon, but the cow
tripped and fell to…
Lato Regular
13.5 pt / 18 px

Card Title

For Individuals
Lato Regular
18 pt / 24px

Titles
Headline

Membership & Authoriation
Lato Regular
21 pt / 28 px

Social Bar

The social bar should be available on the bottom of all web pages, just like our copyright footer

Facebook

https://www.facebook.com/greencultured/

Twitter

https://twitter.com/greencultured

Pinterest

https://www.pinterest.com/greencultured/

Google+

https://plus.google.com/+GreenculturedCo-Online-Cannabis-College

RSS

https://greencultured.co/rss-feed

Spacing and alignment

Clear space around the GreenCultured logo should equal the height of the first letter. The same standard should be applied for our symbol.

Logo usage and placement

Please observe the following when using and placing our logo:

1. Do not place the logo on an off-brand color.
2. Do not add any graphic styles to the logo.
3. Do not place the logo on a busy background that negatively impacts legibility.

4. Do not crop the logo such that the full logo is not visible.
5. Do not flip or rotate the logo.
6. Do not stretch, resize, or distort the logo.

Additional guidelines for logo and symbol usage

Do not alter the logo

Please do not vary the appearance of the word “Coursera” through abbreviation, improper capitalization, or changes in spelling.

Correct

Courses from various universities are made available on the Coursera platform.

Incorrect

Courses from various universities are made available on the coursera platform.

Maintain legibility

Please do not reproduce our logos or our symbol in a manner that causes them to become illegible or blurry (this may happen if they are reproduced too small). See above for additional details around spacing and other usage requirements.

Preserve clear space around our logos and symbol

Please do not put graphic elements, words, or charts inside clear space.

Use approved master artwork only

Our logos and symbol are standalone pieces of artwork. Please do not alter or distort their appearance by adding design elements or changing the colors or font. The logo must always look sharp, clean, and well-produced.

Get advance permission

Please do not use our logos or our symbol without permission. You must have an agreement with—or express written consent from—Coursera authorizing their use.

Ethical usage guidelines

You may not use our name, logos, or symbol in false or misleading advertising
Advertising Coursera, or our products and services, must not be false or misleading in any way and must not be in violation of any applicable law, municipal ordinance, or administrative agency regulation of any country.
You may not use our name, logos, or symbol in objectionable material
You may not use our name, logos, or symbol on—or in connection with—any defamatory, obscene, pornographic, or similarly objectionable materials.
You may not use our name, logos, or symbol to disparage Coursera
You may not use our name, logos, or symbol to disparage Coursera, or our products and services.
You may not use our name, logos, or symbol as a decorative device
Please do not use our name, logos, or symbol for purely decorative purposes in any marketing collateral, packaging, or website without the express written permission of Coursera.
No third-party products
Please not use our name, logos, or symbol in connection with any third-party logos or symbols, on any products which also include third-party logos or symbol, or to sell or market products or services other than those of Coursera

Rules for trademarks as a trade name

Use in the form of a noun
Trademarks function not only as a trademark and service mark identifying goods and services offered by Coursera, but also as a trade name or company name referring to Coursera. Trade names are nouns and, therefore, should not be followed by a generic descriptor and may not be used in the possessive form.
Do not use trademark symbols
When used as a trade name, the trademarks should not be followed by a trademark symbol.