1-Click Free Training & "Test-Drive" Our Platform Today

People Are Much Smarter Today By Recognizing SKILLS - Not Merely Credentials - Are What Matter Now, Shifting to "Just-in-Time" Training & That’s a Good Thing!

Retail Dispensary

Community-Based Learning Made For Cannabis Lovers

Powering Community-Based Learning With All of Our BEST Training in 1-Place From "Cannabis Lovers" to Industry Pros Can Connect & Get More Educated, Much Faster.

What's Your Biggest "Cannabis Challenge"?

Our Team Divides Your Answer Into Different "Buckets & Formulate a Strategy Based-On "Crowdsourced" Community Feedback Received That'll Meet Your Needs.

What's Your Biggest "Cannabis Challenge"?

Our Team Divides Your Answer Into Different "Buckets & Formulate a Strategy Based-On "Crowdsourced" Community Feedback Received That'll Meet Your Needs.

Tell Us What's Your Biggest "Cannabis Challenge" Right Now?

Our Team Divides Your Answers Into Different "Buckets" & Formulates a Strategy Based-On "Crowdsourcing" From Our Community That'll Help Meet 100% of Your Needs.

What's Your Cannabis Expertise-Level (Mini-Quiz)

Use This "Mini-Quiz" to Determine Your Cannabis Expertise & It'll Put Everything You Know to the Test Right NOW to Learn How This Amazing Plant is Very Different.

Start "Leveling-Up" With Our Dispensary Technician Quiz

Understand Exactly What Level of "Cannabis Expertise" You Have & What You'll Need to "Level-Up" to Know Your Next-Steps That'll Continue "Next-Level" Growth. 

Let's Challenge Your Cannabis Expertise Today

Our Team Divides Your Answer Into Different "Buckets & Formulate a Strategy Based-On "Crowdsourced" Community Feedback Received That'll Meet Your Needs.

Grow Smarter & Profitably By Cultivating Your Smarts

We Help Cultivation Professionals Understand & Master Growing Practices From Start-to-Finish to Deliver Top-Shelf Cannabis Plant Within Any Growing Conditions.

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Cannabis Horticulture

Implementing Standardized Cultivation Environments Are Especially Important Since All Problems Impacts Revenue & There's Little Margin For Error At Scale.

Here's The "Faces" Of The Cannabis Industry (Retail Dispensary Agents)

Let's Train Skilled & Talented Dispensary Technicians That Drive a Higher-Quality Retail Experience That Delivers Positive Outcomes With Everyone, Every Time.

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METRC Tracking System Training

Learn How One Tool Can Manage Your Retails Dispensary Operations, Track Cannabis Taxes & Stay Compliant.

Edibles Are A HOT Topic & You Never Want To Making People Sick!

Our Cannabis Product Manufacturing & Recognized Food Safety Training Covers Everything From Topicals, Edibles to Concentrates & Formulated Products.

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Calendar & Checklist Training

Replacement Free Trial Coming Soon! It's Called "Cannabis Infused-Edible Products" (In The Meantime TRY This).

Our Biz Is Actually "Compliance" (We're Just Lucky To Sell Cannabis)

There's Always That "Un-Fun Thing" With Any Job & Our Compliance Training Provides What's REQUIRED to Be Compliant & Conduct Commercial Activities.

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COVID Cannabis Industry Safety

During COVID-19 Pandemic a 9-Letter Word Was a "Game-Changer" for Our Legal Cannabis Industry: "Essential."

7 Steps To Become A SME

No one is born an expert. If you want to become a Subject Matter Expert (or SME) in the cannabis industry, you have to start somewhere. With the passion for a specific subject and a desire for continuous learning, you should consider an SME role.

It not only increases your personal value but also bolsters your company’s value in the market. Are you wondering: What is a subject matter expert? And what do they do? A subject matter expert has a deep knowledge of a specific process, function or technology (or, a combination of all three).

An SME is considered an authority on a certain topic – not only educated on the subject but has the capacity to share their knowledge with other interested parties.  This information is important to your company because it gives it a competitive edge. Here’s how you can become a cannabis industry subject matter expert.

 

Build A Foundation Of Knowledge

To become an expert, you must first be a novice. Start by educating yourself on the subject of interest. You won’t be able to fake it until you make it on this one. You’ll be sharing information with other cannabis industry professionals in the field. Therefore, you MUST know the topic if you want to be recognized as a subject matter expert.

 

Continue Educating Yourself

It’s one thing to have majored in a particular area, but you need to know the latest happenings in the space to have a shot at becoming an SME.

Attend cannabis conferences, participate in Twitter chats and subscribe to industry publications. You have to constantly stay updated with the latest information.

 

Try Out Your Own Ideas

To make it as a SME, you should have the ability to come up with your own ideas in the space. The only way to do this effectively (and not get busted as a fraud) is to completely immerse yourself in the subject. Make sure you test out these ideas before you advise others to put them into practice.

 

Participate On Social Media

You will be able to follow other authorities on social media and follow relevant hashtags to keep a pulse on the subject. Also, leverage social media to market your expertise.

Get involved in Twitter Chats or tweet along with live-webcasts. Start by sharing reputable cannabis industry information on the subject before interjecting your opinions.

 

Share Your Subject Matter Expertise

Beyond social media, you can start a blog or a podcast to share your cannabis knowledge and ideas regularly. Take advantage of technology to get your message out. A cannabis-related YouTube channel is another option. If you’re not ready to commit to regular content, try hosting or co-hosting a one-off webcast. Be open to questions so others can start to trust your information.

 

Be A Decisionmaker

You’ll have to work your way up to this one, but real-life practice will be the best continuing education you can get. If you have the authority in your cannabis industry job to affect the outcomes of major decisions, you’re on your way to SME stardom.

Being an influencer will strengthen your value as a subject matter expert – and others will notice.

 

Be Genuine

Your company may recognize your knowledge is valuable to gain recognition in the market or even garner more sales interest. But, to remain a go-to on your cannabis training topics of choice, you need to remain neutral.

You want to be looked at as a true authority on the cannabis subjects and not someone who is easily persuaded by the goods or services your current company is selling. Your reputation is of utmost importance.

Let us know what you think.