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A goal set by a cannabis company that has execution planning behind it. Objectives include a series of actionable items to reach the goal, as well as possible obstacles that may be faced while attempting to meet the goal.

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Merriam-Webster Online Dictionary
objective (adjective)
1.
a) relating to or existing as an of thought without consideration of independent existence - object used chiefly in medieval philosophy
b) of, relating to, or being an object, , or condition in the realm of sensible experience independent of individual thought and perceptible by all observers having reality independent of the mind - phenomenon objective reality our reveries … are significantly and repeatedly shaped by our transactions with the objective world Marvin Reznikoff compare subjective 3a
c) of a symptom of disease to persons other than the affected individual - perceptible compare subjective 4c
d) involving or deriving from sense perception or experience with actual , conditions, or phenomena - objects objective awareness objective data
2.
relating to, characteristic of, or constituting the case of words that follow prepositions or verbs - transitive
3.
a) expressing or dealing with facts or conditions as perceived without distortion by personal feelings, prejudices, or interpretations - objective art an objective history of the war an objective judgment
b) of a test limited to choices of fixed alternatives and reducing subjective factors to a minimum material, fair
objective (noun)
1.
a or system of lenses that forms an image of an - lens object
2.
a) something toward which effort is directed an aim, goal, or end of action
b) a position to be attained or a purpose to be achieved by a military operation - strategic intention
Merriam-Webster Online Thesaurus
objective (adjective)
1.
based on observation or experience
SYNONYMS:
existential, experiential, experimental, objective, observational
RELATED WORDS:
actual, factual, genuine, hard, material, real; accepted, established, tried, tried-and-true; indisputable, undeniable; demonstrable, provable, verifiable
NEAR ANTONYMS:
conjectural, hypothetical, speculative; unproven, unsubstantiated; metaphysical, transcendentalist, visionary
nonempirical, theoretical ( theoretic), unempirical
objective (adjective)
2.
marked by justice, honesty, and freedom from bias
SYNONYMS:
candid, disinterested, dispassionate, equal, equitable, evenhanded, impartial, indifferent, just, nonpartisan, objective, square, unbiased, unprejudiced
RELATED WORDS:
frank, forthright, open, straight, straightforward; balanced, rational, reasonable
NEAR ANTONYMS:
deceitful, deceptive, dishonest; arbitrary, unconscionable, unreasonable; jaundiced, unfriendly, unsympathetic; colored, distorted, warped
biased, ex parte, inequitable, nonobjective, one-sided, partial, parti pris, partisan, prejudiced, unjust
objective (adjective)
3.
restricted to or based on fact
SYNONYMS:
documentary, hard, historical, literal, matter-of-fact, nonfictional, objective, true
RELATED WORDS:
actual, authentic, bona fide, genuine, real, right; documented, established; confirmable, reliable, supportable, sustainable, verifiable; demonstrable, provable; incontestable, incontrovertible, indisputable, irrefutable, undeniable, unquestionable; plain, simple; certain, undoubted
NEAR ANTONYMS:
hypothetical, speculative, theoretical ( theoretic); apocryphal, unauthentic, undocumented; chimerical ( chimeric), fabulous, fanciful, fantastic ( fantastical), imaginary, imagined, invented, legendary, made-up, make-believe, mythical ( mythic), pretend; embroidered, exaggerated; insupportable, unsupportable
fictional, fictionalized, fictitious, nondocumentary, nonfactual, nonhistorical, unhistorical
objective (noun)
something that one hopes or intends to accomplish
SYNONYMS:
aim, ambition, aspiration, bourne ( bourn), design, dream, end, idea, ideal, intent, intention, mark, meaning, object, objective, plan, point, pretension, purpose, target, thing
RELATED WORDS:
grail, holy grail; plot, project, scheme; desire, hope, mind, wish; nirvana; destination, terminus
NEAR ANTONYMS:
means, method, way
Objective (Wikipedia)

Objective may refer to:

Objective (Wiktionary)

English

Etymology

From Middle English obgectyf, from Middle French objectif and its etymon Medieval Latin obiectīvus. By surface analysis, object +‎ -ive.

Pronunciation

  • (UK) IPA(key): /ɒbˈd͡ʒɛk.tɪv/, /əbˈd͡ʒɛk.tɪv/
  • (US) IPA(key): /əbˈd͡ʒɛk.tɪv/
  • Rhymes: -ɛktɪv

Adjective

objective (comparative more objective, superlative most

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