Advanced Professional Selling Skills

The Advanced Professional Selling Skills course is tailored for those aiming to excel in the cannabis retail sector, focusing on elevating the customer service and sales capabilities of dispensary staff. This course is designed to transform retail staff into knowledgeable “frontline educators,” ensuring they can confidently provide accurate information and a genuine sales experience to all customers.

Understanding the complexity of cannabis products and their effects is crucial in this rapidly growing industry. The course emphasizes the importance of comprehending technical details about cannabis to answer customer inquiries effectively and make sales recommendations that are insightful rather than pushy or manipulative. It’s about mastering the art of sales by putting the customer’s needs first, asking the right questions, and actively listening to their responses to better serve them, whether they are seasoned consumers or new to cannabis.

Participants will learn advanced selling techniques that respect various “buyer types” and develop a professional sales mindset focused on delivering value. The training aims to equip dispensary teams with the skills needed to sell products in a cost-efficient and effective manner, addressing the industry’s need for experienced sales professionals and opening up opportunities for lucrative careers in cannabis sales.

This training covers effective strategies to deal with difficult situations, handle resistance, manage time better, and ensure clients feel comfortable and reassured throughout their buying journey. By completing this course, participants will be well-equipped to contribute to the success of their dispensaries by retaining customers and promoting a positive overall experience, laying the foundation for a thriving career in cannabis retail sales.