Ready To Love Everything About Cannabis

Lab is a Great Starting Point if You’re NEW to the Cannabis Industry & Looking to Join a Premier Community That Streamlines Your Education via Engaging Training…

Here's What You'll Get & More...

  • Access our library of hyper-focused, on-demand "micro-learning" to learn everything about cannabis
  • Request brand new training on our roadmap & vote or "crowdsource" what you want to be released next
  • Join "GC Engage" our loving, members-only community that'll answer any & all your questions (day or night)
  • Transform your training experience via our Mobile App to train anytime, anywhere (with no Internet access)
  • Use gamification in our platform to turn your training into an addictive game-playing & goal-reaching solution
  • Digital, printable certificates are issued for all training & they're suitable for framing (or include with resume)
  • Special "GC Deals" on released training & strategic partners (this benefit should literally pay for itself)
  • Weekly "GC Insider" industry tips & updates you'll need to be the smartest "cannabis expert" in the room
  • Our leading support team provides a very thoughtful, human response in 2 hours (Mon - Fri business hours)
  • We ensure our platform is 100% accessible for anyone with disabilities (ex. ADA Section 508 compliant, etc.)

BENEFITS OF LAB

Ready To Make Cannabis Easy & Get Answers To All Your ???'s

Out Actionable, Step-by-Step Training Produce Results & Allows You to Implement Complex Industry Tactics + a "Cannabis Loving" Community That's Getting Stuff DONE.

$1 Access = 59 Trainings (>$2,000 Value) + NEW Releases Monthly...

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Who Should Join?

Platform Experience

Whether You're a Beginner Looking For a Place to Start or a Seasoned Industry Veteran Looking to UP-LEVEL Your Skills & Truly an Unfair Advantage For Anyone Who Needs Up-to-Date Training.

Micro-Learning Format

Our comprehensive course catalog makes it 100% simple to train via micro-learning format (we're always adding new ones) to learn everything about cannabis... we don’t just teach you the theory... we show you, step-by-step, how to actually get stuff DONE right away.

Platform Roadmap

Receive exclusive members-only Platform Roadmap access to new training released by our Instructional Design team (and our Subject Matter Experts who actually KNOW what the heck they’re doing) to keep your cannabis skills and strategies on their "bleeding edge".

Supportive Community

Ask any questions, network, and exchange ideas with thousands of smart, generous "cannabis lovers" and industry professionals. And with members in virtually EVERY aspect of the industry (and every country on the globe) you’re sure to find someone who "gets you."

Members-Only Deals

Your membership entitles you to our exclusive members-only deals so you can access discounts on some of the worlds' best eLearning solutions we provide and from all our industry partnerships so this member BENEFIT alone should easily pay for itself within 30 days.

Our Community

Here Are Some Measurable & Tangible Results From Our Community so Welcome to Our World & We Hope You Find Our Training TRULY Enriching, But Here's What Just a Handful Have to Say.

"So I was very interested and looked forward to taking the Green CulturED training. After completing three Bachelor's degrees that didn't help me, I became a cannabis professional from my training. I'm now 100% cross-trained in all areas of the entire company and right now I'm being requested to fill a new manager-level position."

Tammy Carmack Herd / Canna Pharm

"Green CulturED Headquarters (HQ) is hands down one of the best investments I have ever made for my team members' training. Applying what my employees and I have learned has had a profoundly positive effect not just within my business profitability but my understanding of the cannabis industry as a "whole" works."

Michael King / Green Bits Cultivation

"Green CulturED, in general, has been like a college experience. It gave me the opportunity to make money, and train while working. It helped me pay for my education while managing dispensary operations without taking out a $100,000 loan for a degree that I may or may not have used to land a very boring, normal job working 9 - 5."

Jena Akers / Green Flower Dispensary

"I spent the last 15 years growing my cannabis consulting company and thought I knew it all. I even wrote articles on different social media and online websites. But all of these certifications have given me so much more information, I've acquired new knowledge, and more inspiration for myself."

Robert King / Cannabis Growth

"Took a training course on the cannabis industry and learned A LOT! After the courses I've been able to move forward with a cannabis industry career with a whole new set of skills, and it was with great learning this way rather than doing things the long and dirty, figure it out as I go. I highly recommend it!"

John Taylor

"The safety training through Green CulturED is very convenient and well organized. The best safety training I have done. Very hands-on focusing on the practical side of it, as well as best practices for all the safety standards! They provided tips beyond the regular coursework, which is super valuable."

Catrina Darcy

"There is always a difference when you learn from cannabis industry experts and when you learn from doers, learning the best cultivating practices from Green CulturED was as real as farming in the fields. I really had a pleasant experience learning, my little cannabis garden is blooming nicely and I highly recommend their training."

Eddy Hunt / Lugo Enterprises

"It was really refreshing to come across your organization as I've seen so much hype surrounding the entire cannabis industry. The specific industry training that I received was particularly helpful to get the advanced knowledge to start managing a retail dispensary. It answered many questions I had. Many thanks again to the GC team!"

Peter Thompson / Scent Success

"We live in a world where everything is computerized and information about virtually everything can all be easily accessed online. I find to find this eLearning site very interesting, as it specifically covers the cannabis industry. This is really a great starting point if you are new to the cannabis industry space."

Buck Carter

Platform Features

Learning Centers

Whether You’re a Beginner Looking for a Place to Start or a Seasoned Industry Pro Looking to Up-Level Your Skills, We Have Everything You Need to Get Cannabis DONE the Right Way, the Very First Time.

$1 Trial

For Cannabis Lovers

Ideal for anyone who's a "cannabis lover" or enthusiast looking to learn everything & access our EXCLUSIVE community.

  • Access our library of hyper-focused, on-demand "micro-learning" to learn everything about cannabis
  • Request & vote on new training you want on our Platform Roadmap
  • Digital, printable certificates issued that are suitable for framing
  • Train anytime, anywhere (even offline) via our Mobile App
  • Join our loving & members-only "GC Engage" exclusive community
  • Weekly "GC Insider" cannabis industry strategies & updates
  • Special "GC Deals" on our new solutions & from our partners

$1 / Trial

Explore Lab

$1 Trial

For Industry Pros

Ideal for industry professionals that want to be the smartest "cannabis expert" in the room & truly MASTER their craft.

  • Includes everything in Lab
  • Access our mastery certifications... PLUS receive all future updates & new ones our team publishes
  • Continuously up-skill from new “micro-learning” training released
  • Receive Continuing Education Units (CEU's) for compliance training
  • Display digital badges on LinkedIn & ability to verify certificates issued
  • Access our Subject Matter Experts (SME's) for professional advice
  • Post-certification resume/cover letter writing services & explore open cannabis job opportunities

$1 / Trial

Explore Lab+

Multi-User

For Team Leaders

Ideal for leaders who need a "turn-key eLearning" solution that will TRANSFORM their teams into a well-oiled machine.

  • Includes everything in Lab & Lab+
  • "Train-the-trainer" coaching program made for leaders to learn & then train their team members
  • "All-Access Pass" to 99% of our entire training library & early access to ALL new training released
  • Bonus #1: Create customized Learning Plans for your teams
  • Bonus #2: Team dashboard automates training & reporting
  • Bonus #3: We prioritize your requests on our Platform Roadmap
  • Bonus #4: Use our LMS to create your own internal training programs

$147 / Month

Explore HQ
Try $1 Trial

The Best Learning Center... PERIOD.

Our Community is Made Up of Tens (10's) of Thousands (1,000's) of Skilled Cannabis Experts Who Are Ready at Any Time (Day or Night) to Make BIG Changes Within the Cannabis Industry.

Frequently Asked Questions

Questions? Get Answers! Leverage Your Learning Center to Access to Our Members-Only Community Where Learning STICKS & Ideas Get Implemented.

Do you offer a Learning Center trial?

Yes! Lab and Lab+ all have a $1 trial for three (3) days that is available on a single (1) user account. Headquarter (or "HQ" for short) is available for a one (1) user account and does not include a $1 trial. Businesses need to schedule a demo to set up multiple-user "HQ" accounts.

We offer a 90-day "Free Trial" (click here) so you can "test-drive" our platform and know what to expect in our eLearning solutions when it comes to our online "micro-learning" format. If you need your trial to last longer than 90-days or you need more time to test our total eLearning solutions, you can always START your "Free Trial" by simply re-enrolling.

How do I log in to access my Learning Center?

To log into your account, go to the "Training Login" (click here) on our platform and access the eLearning solutions you're enrolled in the Learning Management System (LMS). Put simply, the LMS dashboard is your "homepage" where you have an overview of your training and any activities which may need attention, so you know what to do to continue learning.

If you cannot log in, you can RESET your password from the "Lost your password?" (click here) option on our platform if you do not remember your password or forgot the email address you registered your account under. You should have received a welcome email after registering on our platform and it contains account details for your login information.

Remember, to complete the "Whitelist Instructions" (click here) for our email address. You want to be sure that you are receiving our emails too... otherwise, you might NOT get your certificate and other cool things... they're all sent via email so make sure you receive them.

Are you an accredited education provider?

Yes! Yet... it VARIES so much. For example, we're accredited by Alaska's Marijuana Control Board to provide their "Marijuana Handler Permit," Illinois Department of Financial and Professional Regulation to provide their required "Responsible Vendor" compliance training, and others... see our "About Us" (click here) page for accreditations and memberships.

And 99% of our training applies to ANY country or jurisdiction (ex. Canada, Europe Australia, etc.) since our team publishes all our education "agnostically" (or "white-labeled") so our eLearning solutions really apply to anyone that needs cannabis education... you must understand "English" (our "native language") that's really the only criterion to get started.

Our team is always creating new accredited curricula with our Subject Matter Experts who are industry professionals in their respective fields of study. The industry is still developing and there is no universal accreditation (ex. Department of Education, etc.), but we expect to see this change in the NEAR future and realize the very vital role that accreditation plays.

Do you offer team training for my business?

Yes! We provide a total eLearning solution, so you can EASILY train your team in a way that will provide you with a "turn-key" solution for your whole team at an affordable price. It's called "Headquarters" (click here), "HQ" for short, and how we become an "extension of your team" to increase your profitability ($$$), ensure you're compliant, and reduce your risks.

We have clients from dozens of countries around the globe utilizing our eLearning solutions since 99% of our training applies to ANY country (as long as you speak English is our only current limitation). We have been trusted for years by companies around the world and we're endorsed by the leaders that are driving the cannabis industry forward so if there's training missing that you need then we will publish it via our "Platform Roadmap" (click here).

We've built a best-in-class Learning Management System (LMS) that can be customized to your business from one centralized dashboard, allowing you to create learning plans for your teams, then track and assess everyone's activities with analytics. Whether you want your team to perform better, to make better STRATEGIC decisions, or new staff to learn quickly... they will be equipped with credible knowledge and industry skills needed for your business.

How will your Learning Center help me?

It depends! Being an "expert" is the industry's most valuable ASSET. It will create meaningful relationships with your peers and develop your knowledge to apply new skills. Proper industry training pays for itself over time and what you will learn makes you irreplaceable.

Our training itself is highly valuable if you need to set yourself apart from the competition in the cannabis industry. What's far MORE valuable than any certificate, however, is the actual knowledge you're going to receive when you take our training and pass all the assessments. You will learn everything about cannabis that you need to know, and we'll say that again:

You will KNOW the cannabis industry, but it really depends on who you are...

  • If you're a "cannabis lover," this training will set you apart from others who merely have read information online or have no cannabis knowledge, it is specialized training that you want today and lovingly seek to learn more about cannabis.
  • If you're an industry professional, we can help set you apart from your peers and make you more valuable to your company. This is the surest way to get a raise or promotion that you likely already deserve (but don't have a tangible reason to ask).
  • If you provide ancillary services, our eLearning solutions are a tangible way to show that you understand and know the industry, which helps you attract better, higher-paying clients to bolster your revenue and make a "bottom-line" impact.
  • If you're a manager or business owner, this training is a great way to learn on-demand for yourself. We are your "Headquarters" (click here) and a great way to train team members so they're up to speed on the latest trends and best practices.
What’s the difference between Lab, Lab+ & HQ?

Varies... Lab (click here) is perfect for "cannabis lovers" who want community and "just the facts" via our step-by-step mastery courses that we lovingly call "training on steroids." For anyone who wants to be a professional and needs more in-depth training, Lab+ (click here) is the perfect option, it’s everything in Lab... PLUS (hence the name) all our industry and specialized certifications... you get the idea, but this is our "turn-key" solution for anyone.

Also, all members get access to "GC Engage" a smaller, "community within the community" where members of our team and Subject Matter Experts hang out every day talking about cannabis. And then there’s Headquarters or "HQ" (click here)... it is the "all-access pass" membership we offer and it’s for professionals or business owners who truly want it all!

"HQ" members also get to participate in new, exclusive training and mastery certifications that are created by our team that are released MONTHLY via our "Platform Roadmap" (click here). "HQ" is our enterprise solution that is made for teams so you can easily add/remove multiple accounts as opposed to the single-user access, which is also available (click here).

Once I become a member, where should I start?

Before you do anything else... you need to join the "GC Engage" community and ask at least one burning question (don’t have a question... don’t worry... we’ll give you a few ideas). Then, DIVE into our course catalog and pick any mastery certification or training that will help you reach your growth goals. Don't see a topic you want? Then request topics on our "Platform Roadmap" (click here) and vote on ones that have been contributed by our entire community.

What do I need to get the most out of being a member?

Just be ready... the only skill you need is a willingness to learn. The membership content and community has resources and advice for a beginner as well as advanced professionals, alike, and we FIRMLY believe there are no stupid questions. Heck, even our team learns a ton when our newest members ask supposedly "stupid questions" that remind us of things we should do but aren’t for whatever reason... community makes both you and us better all the time...

If I want to cancel, am I locked into a contract?

No! You can cancel at any time, but while we HOPE you stay forever, we despise contracts and would never impose them on you, we're always providing you with very flexible options.

Why should I become industry certified?

If you want to become a professional... our certifications will set you apart from the pack. Unlike everyone else who simply calls themselves a "cannabis expert," you’ll have the certificate and the badge to PROVE it, from a source that the cannabis industry trusts.

More importantly, it will make you a better cannabis expert. Why? Because you’re receiving the EXACT same training you would receive working at Green CulturED (and without tooting our horn too much, we’re pretty good at doing this stuff for the industry every day)!

And we held nothing back. These are the same systems and strategies our internal team uses to create industry-leading training that generates EXPERTS and then converts them into professionals, directed by our Subject Matter Experts and Instructional Design team (the people in charge of all things eLearning at Green CulturED). So, if you want to start:

  • Enhancing your career or starting a completely NEW one
  • Learning the greatest strategies & LATEST tactics (that actually work)
  • Expanding your skill-set & set yourself APART from the competition
  • Wanting to JUMP to a higher pay grade (or promotion at your work)
  • These mastery certifications are 100% made just for you...

If you're a business owner or team leader... maybe you don't need the certification. But what about your team? Do you know for a FACT that they're up-to-speed on all the latest and greatest cannabis industry developments? If you're not sure, or if you just want them to receive the exact same training that our team receives, then get them certified today!

They'll love the fact that you're investing in them, and you'll love the fact that they're performing at the highest level possible for your company. Also, there's no rule that you have to sit for the assessment. If the training is more IMPORTANT to you than certifications, then just take the training and look at everything else as an optional extra (but we recommend taking them just to make sure you're fully grasping all the concepts that are being taught).

Oh yeah, and if you're working in the industry as a cannabis professional, then you already know how important certifications are to distancing yourself from the competition. And who knows? It might even HELP you claim higher wages for the work you're already doing. Either way, if you expect the best for your company, then our certifications are definitely for you!

Is it legal for me to join your community?

Yes! It is 100% legal and you may enroll in our training regardless of the country in which you currently reside since we're based in the United States and we are all protected by the First Amendment (Freedom of Speech). Regardless of location, it is legal to learn about cannabis and we have learners enrolling every single day since our training applies to ANY country.

Taking our eLearning solutions, really, is the same as shopping on Amazon.com, eBay.com, or any place where you can legally purchase cannabis-related books, DVDs, magazines, or guides... so it is 100% legal to learn from us anywhere you are located on planet earth...

Do you meet legal accessibility requirements?

Yes! One of the biggest challenges that learners face today is "Accessibility" within their eLearning solutions and why we started our "Industry Impact Program" (click here) to make this change. Unlike most of our competitors (which do have great content), we are VERY different and sensitive to disabilities so we provide closed-captioning (sub-titles) for hearing-impaired and screen readers for those visually-impaired who want to learn about cannabis.

Our platform is composed of a complex system with many parts and its development is always evolving so "Accessibility" is NOT a state. It is a process of continuous improvement in response to our learners and our wider technical environment. We have worked extensively to meet "Accessibility" standards. Here are the details of how we meet those requirements:

  • United States: "American Disability Act" (Section 508) is required so that information and technology are accessible for anyone with disabilities.
  • Canada: "Accessible Canada Act" aims to benefit all citizens, especially those individuals with disabilities, by helping to create barrier-free accessibility.
  • Europe (EU): "European Accessibility Act" used by EU governments and universities, aims to improve trade and remove country-specific rules.
  • Australia: "Disability Discrimination Act" applies to organizations developing online resources so there is no discrimination against people with disabilities.
  • WCAG 2.0: Used when deciding how to present content for the best web accessibility, these guidelines are always followed when we develop any media.
  • ATAG 2.0: Guidelines to construct content (as well as consuming online content) and help to improve the accessibility of the media that our team produces.
  • ARIA 1.0: As many parts of the user interface are dynamic and interactive, we follow these recommendations to utilize assistive technologies (ex. screen-readers).
What is your online training format like?

Interactive! Our training is designed in a "micro-learning" format that is typically completed in less than a one (1) hour period, but you will find some longer ones too. "Micro-learning" is a HOLISTIC approach for skill-based learning that deals with relatively small learning units that are short-term-focused strategies specifically designed for skill-based training needed. We always recommend trying our "Free Trial" (click here) to get an idea of our online format.

And our team of educational-technologist, Instructional Designers, and Subject Matter Experts (SME's) strive to provide you with the best industry training and eLearning solutions available. With their peer-reviewed citations as leading experts, scientists, doctors, and educators... we always provide the best learning experience. Request new training on our "Platform Roadmap" (click here) or VOTE on current ones contributed by our community.

How long does it take to complete certifications?

It varies... there are never any type of time limitations and training is always happening because it is 100% online, so you can start whenever you like. Our certifications VARY in length, but all of our "micro-learning" modules are video-based training, so if you are working at it full-time you could technically try to complete it all in one day (although this is not recommended and sometimes not possible with the length of some our certification).

To fully understand and apply the materials, you should allow 7 - 14 days if you are working full-time, and 14 - 30 days if you taking the certification part-time. Typically, our enrollment duration for MOST of our training is one (1) year enrollment duration (unless noted otherwise). You will always be able to learn at your own pace, start, and stop at any time!

Even though many different governments have specific time requirements for compliance training, there is no time limit to complete our training. You can work at your own PACE without having to worry about losing your enrollment and any time frame listed to complete the training is average since it varies person-to-person and your personal experience.

For many learners who are well-versed in the subject matter, they can get through training at a much faster pace, and those that need to review the material can do so without having to feel PRESSURED about completing in a specific time frame or achieving specific competency.

How difficult are the training assessments?

Satisfyingly enough... you'll find that our assessments are "satisfyingly difficult." By that we mean, it's difficult enough that you need to actually KNOW the materials, but it isn't tricky or difficult just for the sake of being difficult. The majority of our cannabis training requires a 70% grade in order to complete (unless noted) and your certificate is immediately issued.

That said, to preserve the exclusivity and importance of this designation, we have made the assessments challenging and the questions pertain to our proprietary methodologies, so you shouldn't expect to be able to pass just because you have taken other training... we are VERY different compared to our competitors and our assessments will reflect those differences.

If I fail, am I allowed to re-take the assessment?

Yes! If you do not receive a passing grade (typically 70% or above is required) you may retake the assessment an unlimited number of times. After each failed attempt, you will receive immediate FEEDBACK why it was wrong and provide you with some additional learning.

Am I guaranteed to get a certificate and badge?

No! A certificate of completion and a digital badge that can simply be purchased simply isn't WORTH the paper it's printed on. That's why our eLearning solutions can be challenging. If we're going to allow you to display anything that is issued by us, then you better believe you're going to have to apply yourself in order to earn it and to display it as your proof!

How can someone verify my training certificate(s)?

Easily! You or anyone can verify the authenticity of your certificate by going to the "Verify Certificate" tool (click here) using the unique code found on your certificate. Your certificates are assigned a unique code to VERIFY it in our Learning Management System (LMS) that way anyone can validate it by entering the custom code displayed to confirm its authenticity.

Remember, that you can always access your issued certificate(s) from your account in our LMS, under the "More" section (click here) in your profile. It is possible that you may complete several pieces of training - each with their OWN certificate - it would be time-consuming to visit every course to download all your certificates that have been issued.

To avoid this, on your profile, you can view all the certificates that have been issued to you. Go to your profile page under "Miscellaneous" and click on "My Certificates" which will take you to your ISSUED certificates and you can simply download them all at one (1) time.

How do I display badges on my LinkedIn profile?

It's simple! We utilize Badgr’s industry-leading credentialing solution to issue our digital badges so you can take your credentials with you, wherever you go, building a rich PICTURE of your lifelong learning journey to display what cannabis industry training you've completed.

You can easily share your digital badge on Facebook, Twitter, etc. and there are two (2) different ways you can share with LinkedIn - as a post to your profile's "Feed" or to the "Certifications" section. To enable Badgr (click here), you first need to create an account on then you will be able to CONNECT by going through the following steps to get started:

  1. In the user menu (top right), select "Preferences," then "Backpack Settings" under "Badges" (click here) in your account on our platform.
  2. Enter your Badgr user account email and password.
  3. Look in your mailbox for a verification email so you can copy and paste the link to verify the connection to your account on our platform.

You can share badges on social media (click here) from the "Award Email" you receive or from your backpack since it provides ways to SHARE badges ("URL Link" and "Embed Code").

How often do you publish new training?

Monthly! But don’t feel like you have to consume everything the moment it’s released... everything NEW that we create is published from the "Platform Roadmap" (click here) into our solutions, so there’s no rush or pressure to access it in "real-time." Think of us as your always-available, training library... there's a reason why we're called "Netflix for Cannabis"...

Will you help me find a job after being certified?

Of course! We provide access to resume writing services so you can be ready to apply for posted job openings when you are browsing through available positions in the cannabis industry. The industry is currently BOOMING around the world and now is the time to get involved in the fastest growing industry that is happening on our planet earth right now.

There are numerous career opportunities opening on job boards or career websites every day. We always recommend checking locally too since the industry is RAPIDLY growing, you will never know what cannabis industry opportunities that will be in your own backyard.

Are scholarships or financial aid available?

Kind of... at this time, no scholarships or financial aid are available, but we do always provide scholarships through our "Industry Impact Program" (click here) to make an IMPACT for anyone who has a disability or military service. We are all about empowering people to get involved in a way that truly inspires and makes them excited to get out of bed in the morning!

But we have priced our training so that they are affordable to everyone interested in the cannabis industry, especially compared to similar education that is available. We believe that cannabis can be about much MORE than just earning profits - it can also be the ultimate lever for making a difference in the world's most exciting industry that is happening right now.

Accreditation & Authorization

Our "Claim-to-Fame" is Being the "Most Accredited (or Authorized)" Training Provider in the Industry to ENSURE What We Do Actually Meets All Those Cannabis Regulator Requirements.

MED

We're authorized by Colorado Marijuana Enforcement Division (MED) to deliver our entire Responsible Vendor, Cannabis Delivery, Hospitality & Social Consumption required training.

CCC

We've been authorized by state's Cannabis Control Commission (CCC) in Massachusetts state to provide Basic & Advanced Core Responsible Vendor Curriculum that's required for compliance.

IDFPR

We're authorized by the Illinois Department of Financial & Professional Regulation (IDFPR) to provide their state-required Responsible Vendor compliance training for handling cannabis.

OMC

West Virginia's Department of Health and Human Resources, Bureau for Public Health, Office of Medical Cannabis (OMC) has authorized our state-required industry education certification.

AMCO

Authorized by Alaska's Alcohol & Marijuana Control Office (AMCO) to deliver our entire Marijuana Handler Permit training that is required for all licensed establishments' agents.

Occupational Safety and Health Administration

OSHA

Authorized Outreach Trainers for the Occupational Safety & Health Administration (OSHA) to provide Department of Labor (DOL) 10/30-Hour Card via our Authorized OSHA Trainers.

NCIA

We're a member of the National Cannabis Industry Association (NCIA) who's a top-notch non-profit that's advancing interests of our industry & how they're supporting our new economy.

SHRM

As a member of the Society for Human Resource Management (SHRM) which is a professional membership association that promotes the role of Human Resources (HR) via education.