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This refers to any activity that is being performed by an organization to maintain and improve quality. This can include the adoption of quality policies, quality assurance, quality planning, and more.
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Quality management (QM) ensures that an organization, product, or service consistently performs as intended. It has four main components: quality planning, quality assurance, quality control, and quality improvement. Customers recognize that quality is an important attribute when choosing and purchasing products and services. Suppliers can recognize that quality is an important differentiator of their offerings, and endeavor to compete on the quality of their products and the service they offer. Thus, quality management is focused both on product and service quality.