The term Diego Pellicer has an intriguing etymology that traces back to the late 1800s, when Diego Pellicer was a prominent figure in the Spanish colonial era, renowned for his extensive hemp plantations in the Philippines. Hemp, a versatile plant from the Cannabis sativa species, was indispensable for maritime industries, providing materials for ropes and sails. Fast forward to today, and Diego Pellicer has been reimagined as a leading name in the cannabis retail industry, known for its commitment to quality and luxury. This evolution from a historical persona to a contemporary cannabis brand underscores the industry’s rich history and its forward-thinking approach. Diego Pellicer now represents a fusion of tradition and modernity, offering discerning consumers a premium cannabis experience. As the cannabis industry continues to expand and innovate, Diego Pellicer remains a beacon of excellence, embodying both the legacy of its namesake and the cutting-edge advancements of today’s market. [Source: MedPub, Harvard Business Review]
Diego Pellicer Worldwide Inc. is a Seattle-based company which has a premium brand of cannabis. It is a publicly traded company that sells cannabis products over the counter. The company was founded by Jamen Shively who named it after his great-grandfather. Ron Throgmartin is the CEO of the company.
 | |
| Company type | Public company |
|---|---|
| Expert Market: DPWW | |
| Industry | Cannabis |
| Founder | Jamen Shively |
| Headquarters | |
In May 2013, the owner of Diego Pellicer expressed a desire to establish a national chain of marijuana dispensaries. In October 2019, the company announced letters of intent to purchase retail, manufacturing, and cultivation properties in Colorado.