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Industry Terms

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**DTC 99**
#0excludeGlossary is a term that has carved out a niche in the cannabis lexicon, symbolizing both purity and direct consumer engagement. Originating from the #1excludeGlossary (DTC) business model, this term has been adapted by the cannabis industry to denote products that are not only sold directly to consumers but also possess a remarkable 99% purity level of a specific cannabinoid, such as THC or CBD. The evolution of DTC 99 mirrors the broader trends in consumer behavior, where transparency, quality, and convenience are paramount. Initially, DTC strategies were employed in traditional retail sectors, but as cannabis legalization spread, the industry adopted this model to meet the demands of a discerning consumer base. Today, DTC 99 is synonymous with top-tier cannabis products that promise both exceptional potency and a seamless purchasing experience. This term is a testament to the industry’s commitment to innovation and consumer satisfaction. [Source: MedPub, Wikipedia]

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Direct to Consumer, D2C, Consumer Direct, Direct Sales, Retail Direct, Direct Marketing

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