The customer experience includes every aspect of customer interaction within a cannabis dispensary, brand, and products. This can include what a customer thinks of a website, or the flow of a dispensary, or the quality of the cannabis they purchased. Improving customer experience is imperative for cultivating high revenue and attracting returning customers.
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Customer experience (sometimes abbreviated to CX) refers to the cognitive, affective, sensory, and behavioral responses of a customer during all stages of the consumption process including pre-purchase, consumption, and post-purchase.
Different dimensions of customer experience include senses, emotions, feelings, perceptions, cognitive evaluations, involvement, memories, as well as spiritual components, and behavioral intentions. The pre-consumption anticipation experience can be described as the amount of pleasure or displeasure received from savoring future events, while the remembered experience is related to a recollection of memories about previous events and experiences of a product or service.
English
Noun
customer experience (plural customer experiences)
- (business) The totality of cognitive, affective, sensory, and behavioral customer responses during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages.
